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Mass-Observation Archive

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Worktown Collection (1937-40)

Box 31: Christmas and January sales

31/A Christmas and shopping

Observer accounts
"Shops", ts, 4pp, Christmas trade
"After Christmas Shop Interviews", ts, 3pp, 12.1.38, GT
"Woolworths Christmas Display, ts, 1p, 19.11.38, GT
"Christmas Trade Interviews", ts, 1p, 29.11.38, GT
"Interviews Fruiterers", ms, 4pp, 30.11.38-7.12.38, GBE, also Tobacco, Sweets, and Butchers
"Christmas Shopping and Clubs", ts, 2pp, 1.12[?], LT
"Sweet Shop, 192 Old Chorley Road", ts, 2pp, about chocolate club
"Sweet Shop, 63 Vernon Street", ts, 2pp, about chocolate club
"Chocolate Clubs", index card, ms, 5.12.38, CM
"Interview with Club Agent", ts, 3pp, 5.12.38, GT
"Interview with Sweetshop", ts, 3pp, 5.12.38, GT
"Interview with a Butcher", ts, 2pp, 6.12.38, GT, Syd's, Higher Bridge Street
"Interview with a Butcher", ts, 2pp, 6.12.38, GT Barlow's, Deane Road
"Interview with a Tabacconist(sic)", ts, 3pp, 7.12.38, GBE, (3)
"Interview: Radio Shop", ts, 3pp, 9.12.38, GBE, (3), leaflet attached
"Whitakers Shop", ts, 1p, 9.12.38, BS, interview with one of the Mr Whitakers
"West of Woolworths", ts, 1p, 12.12.38
"Shops", ts, 4pp, 12.12.38, BS, Christmas trade
"Shop Interviews on Christmas", ts, 6pp, 12.12.38, GT
"Shops", ts, 3pp, 13.12.38, BS, Christmas trade
Untitled document, ts, 3pp, 13.12.38, GT, lacks p1, Christmas trade
"Photographer in the Royal Hotel, Vernon Street", ts, 1p, 21.12.38
"Note on Diddleum Club", ms, 1p, 5.12.39, GBE
"After Christmas. 1938", ts, 2pp, 30.1.39, trading
"Christmas Business War 1939", ts, 14pp, 30.12.39, JC/AH
"Shops", ts, 32pp, 4.1.40, JC/AH, about Christmas shopping
Chart, ms, 1p, about extra shopping at Christmas
Club Card for Frys chocolate
Price list for Rowntree's, Christmas 1938

31/B Christmas competition

Paper folder "Christmas Competition", containing

Untitled document, ms, 1p, list of words and phrases

17 responses to the competition: "What I enjoy most about my Christmas shopping"

31/C/D Christmas questionnaire

"Christmas Questionnaire 1938", ts, 14 point questionnaire, 30 replies

31/E The sales

"January Sales", ts, 15pp, (incomplete lacks pp3-5) report on the sales

"Sales on in Bolton", ts, 5pp, 1939-1940 Jan, list of streets covered and shop details

"Sales", ts, 3pp, 18.1.40, JC, details of shops having and not having a sale

"Sales on in Bolton", ts, 3pp, GT, details of shops having sales or not

"Sales on in Bolton", ts, 5pp, AH, 19.1.40, details of shops having sales or not

"Sales 1940", ms, 4pp, 1-point questionnaire

"Sales Slogans. Bolton. 1940", ts, 6pp

"Sales on in Bolton", ts, 1p, 18.1-19.1.40, statistical data

"Shop Sales Bolton", ts, 10pp, 18.1.40, AH, sales notices and prices in Bradshawgate and Folds Road

"Sales on in Bolton", ts, 24pp, 18.1.40, GT, details of shops

"Sales Details", ts, 14pp, 19.1.40, JC

"Sales Questionnaire", ts, 1p, 8.2.40, HN, 3-point questionnaire

"Sales Interviews", ts, 16pp, 8.2.40, JC, 4-point questionnaire with replies

"Sales Interviews: Bolton", ts, 22pp, 9.2.40, HN/GT

"Worktown Winter Sales - 1939-1940", ts, 8pp, a report with list of contributors

"Sales Interviews", ts, 9pp, 15.2.40, AH

31/F The sales

"Jan. Sales", ms, 5pp, list and comments on the sales

"January Sales", ms, 6pp, 2-point questionnaire and replies

"Sales Coding Sheet", ts, 4pp

"Sales January 1939", ts, 2pp, 12.1.39, GT, trade enquiries

"Sales on in Bolton", ts, 1p, 201.39, GT, list of shops

"Talk about Sales with Naisby", ts, 3pp, 24.12.39, GW

31/G January sales questionnaire

"South Lancashire Survey - January Sales", ts, 4-point questionnaire, 92 replies

"January Sales 1939", ms, 1p, analysis of 3-point questionnaire put to women only

Analysis sheets, ms, 8pp, analysis of 3 questions put to men wearing red and women wearing black

31/H Shopping and shop windows

Observer accounts
Index cards (5), ms/ts, overheards
"In the Town", ms, 3pp, 15.2.38, AVW
"In Street", ms, 3pp, 16.2.38, APW
Untitled document, ms, 2pp, 11.3.38, JAS, shop window displays
"Window Dressing", ms, 4pp, 19.4[38], THH
"Discription(sic) of shops in Deansgate before Christmas, ms, 2pp, BS
"Business in Shops", ms, 3pp, 22.12.[38], WH
Untitled document, ts, 22.12.38, GW, Christmas window decorations

31/I Overheards

Paper folder containing observer accounts
"Munro's, Deansgate", ts, 1p, 8.5.[?]
"Talk in or outside shops", ts, 1p, Marks and Spencer and Woolworths
Untitled document, ts, 1p, 16.6.38, Marks and Spencer, Woolworths and Deansgate
Untitled document, ts, 2pp, 16.6.[38], SS
Untitled document, ts, 1p, 17.6.38, Deansgate, Marks and Spencer and Woolworths
"Talk", ts, 2pp, 17.6.38, SS
Untitled document, ts, 1p, 21.6.39/23.6.39, Ri, overheard comments
"Remarks hear on Woolworths and Marks and Spencers", ts, 1p, 24.6.[?], SS
"Shopping", ts, 1p, 24.6.39, Rita, overheard comments

31/J Indirect propaganda in shops

"Indirect Propaganda", ts, 18pp, 6.1.40-12.1.40, JC

"Rawlinson: Butcher: Market Hall", ts, 1p, 8.1.40, GT

"Propoganda Bolton", ts, 1p, 12.1.40, GT, comment at LBC meeting

"Talk with Grocer", ts, 1p, 20.1.40, GT

"Unsworth, Hairdresser, Bath St.", ts, 1p, 5.2.40, AH

Mass-Observation Studies 1937-55

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