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Mass-Observation Archive: Topic Collections

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RADIO REDIFFUSION SURVEYS 1949 and 1955

TC 45: 2 boxes

BOX 1: RADIO REDIFFUSION SURVEY 1949 ; BACKGROUND MATERIAL AND INTERVIEWS

45/1/A: Rediffusion Survey 1949: Background Material

Typed correspondence between M-O and Central Rediffusion Ltd. discussing projected survey. January to April 1949

Street maps of Nottingham and Plymouth with numbered grids superimposed, showing designated areas for interviews

Typed lists of addresses to be called upon in Nottingham and Plymouth

Typed coding sheet for survey

Typed table of density of interviews per acre for target areas

Typed sample interview sheet

Typed copies of lst to 3rd pilot questionnaires

Typed copy of 4th and final questionnaire

Typed copy of survey proposals detailing object, method and cost of study, including draft 13 point questionnaire

45/1/B: Rediffusion Survey: Pilot study

Handwritten replies to 11 point questionnaire, first pilot. Eighteen replies, from 3-4.2.49 (LB, IPS)

M-O machine analysis sheets for pilot study

M-O machine percentage sheets for pilot study

Television tabulations, April 1949

45/1/C, D: Rediffusion Interviews. Nottingham 1949

Printed interview sheets with answers to questions on listening habits and use of the Radio Rediffusion system. Approx. 100: February 1949

45/1/E, F: Rediffusion Interviews. Plymouth 1949

Printed interview sheets with answers to questions on listening habits and use of the Radio Rediffusion system. Approx. 100: February 1949

BOX 2: REDIFFUSION SURVEY 1949: ANALYTICAL MATERIAL TELEVISION SURVEY 1955

45/2/A: Rediffusion Survey 1949: Analysis Sheets

M-O machine analysis sheets for Rediffusion Survey 100 sheets, 1949

45/2/B: Rediffusion Survey 1949. Percentage sheets and Radio Preference

M-O machine percentage sheets for Rediffusion Survey 100 sheets, 1949

Typed lists of radio items liked best and least. Plymouth 1949

Typed lists of radio items liked best and least. Nottingham 1949

45/2/C: Rediffusion Television Survey 1955

Typed correspondence between M-O and Rediffusion Vision Ltd with reference to survey. June 1955

Typed preliminary results of survey up to July 1955

Typed final copy of Rediffusion report covering opinions of Rediffusion staff and service, rental charges and types of TV set preferred. 15.8.55

Mass-Observation Studies 1937-55

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