Strategic Brand Management (N1601)

15 credits, Level 6

Autumn teaching

The management of brands is an important element of marketing strategies within contemporary organisations. 

In this module you'll:

  • build upon your prior knowledge of marketing and management by exploring the fascinating world of brands from various perspectives
  • learn about the presence of brands in our contemporary cultures
  • explore consequences for contemporary marketing practices and for customer-oriented marketing practices
  • take a holistic approach to brand management, drawing on contemporary research and theories from branding and consumer literature to examine the impact of brands on businesses, consumers and society.

Teaching

67%: Lecture
33%: Seminar

Assessment

30%: Coursework (Report)
70%: Examination (Computer-based examination)

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We鈥檙e planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We鈥檒l make sure to let you know of any material changes to modules at the earliest opportunity.