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Advertising and Media Planning (N1661)

15 credits, Level 6

Spring teaching

Building on prior knowledge of marketing management, marketing communications and building brands, this module will take a deeper look at advertising as a tool for achieving marketing objectives, exploring the specific role that advertising can fulfil within an organisation and how this is evolving.

Drawing comparisons between academic and practitioner theory in advertising, we will investigate the function of as well as the interplay between the key players involved from brief to launch:

• the client
• the advertising agency
• the media-buying agency.

In this way, the module is a largely practical-based course, focused on advertising development and creation.

Contact hours and workload

This module is approximately 150 hours of work. This breaks down into about 33 hours of contact time and about 117 hours of independent study. The University may make minor variations to the contact hours for operational reasons, including timetabling requirements.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum.

We’ll make sure to let you know of any material changes to modules at the earliest opportunity.